H&M (Hennes & Mauritz AB)1947Erling PerssonVästerås, Sweden, the brand started as a women’s clothing store called Hennes, which means "hers" in Swedish. Over the years, H&M has grown into a worldwide phenomenon, with thousands of stores across the globe and a strong online presence.

From Humble Beginnings to Global Success

The journey of H&M began when Erling Persson, inspired by affordable retail models in the United States, opened his first store in Sweden. Initially, the store focused exclusively on women’s fashion. However, in 1968, Persson acquired Mauritz Widforss, a hunting and fishing equipment store, which led to the addition of men’s and children’s clothing to the brand’s collection. This acquisition also marked the transition to the name Hennes & Mauritz, later shortened to H&M.

The Brand’s Core Philosophy

H&M’s mission has always been to provide fashion and quality at the best price. The brand is committed to sustainability and has taken significant steps towards becoming more eco-friendly. From introducing conscious collections

Global Expansion and Innovation

Since its inception, H&M has expanded aggressively, entering new markets and adapting to local preferences. The brand’s first international store opened in Norway1964, followed by a steady expansion across Europe and later into Asia, the Americas, and Africa. Today, H&M operates in over 70VersaceBalmain, and its sub-brands like COS& Other Stories.

Looking Ahead

As H&M moves forward, the brand remains focused on its commitment to sustainability, inclusivity, and innovation. By embracing digital transformation and staying ahead of fashion trends, H&M ensures that it remains a top choice for fashion-conscious consumers worldwide.