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Since its inception in 1949, Asics has been synonymous with quality, performance, and innovation in the world of athletic footwear and apparel. Founded by Kihachiro Onitsuka in Kobe, Japan, the brand was born out of a desire to help improve the physical and mental well-being of the youth in post-war Japan.
The journey of Asics began with the creation of its first basketball shoe, which was designed to provide better support and durability. The brand quickly gained recognition for its innovative designs and commitment to quality. In 1977, Asics was officially established as a corporation, and the name "Asics" was adopted, standing for the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." This philosophy has been at the core of the brand's mission ever since.
Asics has consistently pushed the boundaries of athletic footwear technology. The brand introduced the GEL cushioning system in the 1980s, which revolutionized shock absorption and provided unparalleled comfort. Over the years, Asics has continued to innovate, incorporating advanced materials and cutting-edge design techniques to enhance performance for athletes of all levels.
Asics has a long-standing commitment to supporting athletes across various sports, including running, tennis, volleyball, and more. The brand sponsors numerous professional athletes and teams, helping them achieve their highest potential. Asics also organizes and supports running events worldwide, fostering a sense of community and encouraging people to lead active lifestyles.
In recent years, Asics has taken significant steps toward sustainability and social responsibility. The brand has launched eco-friendly product lines, utilizing recycled materials to reduce environmental impact. Additionally, Asics is involved in various initiatives aimed at promoting physical and mental well-being globally, furthering its mission of contributing to a healthier society.
From its humble beginnings in Kobe, Japan, to becoming a globally recognized leader in athletic footwear and apparel, Asics has remained true to its founding principles. With a relentless focus on innovation, quality, and the well-being of its customers, Asics continues to inspire and empower athletes around the world to achieve their goals and live a balanced, healthy life.